BUSINESS CHAMBER TO HOST ITS LAST MARKETING EVENT IN CURRENT SERIES

Crewkerne Area Business Chamber will host its last marketing event, in the current series, with a breakfast meeting in Bilbys on Wednesday May 10th from 7.30 am to 9 am. Local businessman Graham Butcher will complete his series of three presentations on Marketing A Waste of Time & Money? He will introduce low cost effective methods of marketing, which are not commonly understood, and the process of monitoring the results. The early morning event is open to members for £3.50 and non-members for £5.50. Admission includes a filled breakfast roll and a hot drink. Anyone wishing to attend should email crewkernechamber@gmail.com

Crewkerne Area Business Chambers’ recent evening event on Marketing, welcomed Pam Knight of White Knight Marketing in Taunton. Pam’s presentation of Competing with other Shops & Businesses in the High Street, confirmed that ‘data is king’ when it comes to retailers knowing what their customers are looking for and keeping in contact with emails, special offers and loyalty cards. Pam’s working experience in customer sales and marketing, began when she worked in a bookshop at a seaside resort. It was the time when Mills & Boon books were at the height of their popularity among readers and led to some very amusing anecdotes.

Pam Knight went on to work in advertising for the Daily Express, in a special publication department for Somerset business articles, became Group Marketing Manager at Business Link and Director of Marketing for St Margaret’s Hospice, before launching her successful White Knight Marketing company about five years ago. Pam is a much sought after speaker on marketing and attends numerous business events to share her expertise. Chairman of Crewkerne Area Business Chamber (CABC) Brian Forster thanked Pam Knight for being their guest speaker and delivering a very interesting and informative presentation on Marketing with good advice on how to build better relations between customers and retail suppliers and service providers.

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